PINK OCTOBER

PINK OCTOBER

what is pink October ?  Pink October is an international movement to raise awareness about the fight against breast cancer . The aim of the campaign is to alert the population to the importance of early diagnosis of the disease.  Every year, in the month of October, pink colours are seen in many places. Pink ribbons and shirts, as well as pink billboards and banners, all serve the same purpose: to raise awareness about breast cancer, educate people about risk factors and lifestyle changes, encourage regular breast screening, and raise funds for breast cancer research as part of the Pink October initiative. IMPORTANCE OF BRAST CANCER  Pink October is an annual campaign that is extremely important in raising breast cancer awareness. Breast cancer awareness is the first step toward preventing the disease from having an irreversible impact on one's life. Pink October campaign is extremely important in raising breast cancer awareness. The purpose of the campaign is to increase awareness about breast cancer and raise the funds to research the causes, prevention, diagnosis, treatment, and the cure for breast cancer. WHY PINK RIBBON AS A SYMBOL  When we think of Pink Month and breast cancer awareness today, we often associate it with a pink ribbon. In 1991, a woman named Charlotte Haley, whose close relatives had survived breast cancer, began sending out peach ribbons to raise breast cancer awareness. The Susan G. Komen Foundation began awarding pink ribbons to race participants in New York City later that year. But it wasn't until Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, founded The Breast Cancer Research Foundation in 1993 that the pink ribbon became the symbol for breast cancer awareness that we still associate with it today. The Pink Ribbon is a symbol of support and solidarity for women who have been diagnosed with breast cancer. Pink was chosen as the colour of choice because of its feminine associations.